Metrics from my first email update to all users

After launching Job Description AI - Professional job description generator with few clicks on Product Hunt, I spent the following three weeks fixing bugs and adding features requested by users to improve the service.

I have created a notion page for releases and included a link inside the portal to present the progress to regular users, but how do I inform everyone?

I decided to send my first email update to all registered users informing them about the progress in the last three weeks.

The context

1. I use Hubspot to send up to 2000 per month for free.
2. I started the email by thanking everyone for their time trying the service. I also offered users to delete their account if they do not use it anymore (privacy).
3. Listing a screenshot of each new feature, here is a link to the email.

Metrics after 24 hours

Open rate: 20.5%

Unsubscribed: 1%

Bounced: 0.54%

Spam report: 0%

Click rate: 0.8%

Open on desktop: 72%

Open on mobile: 28%

Click rate on desktop: 67%

Click rate on mobile: 33%

Low click rate!

The reasons of the low click rate:

• I didn’t include a CTA.
• Only the logo had a link to the website. The feature images didn’t.

How I would improve next time?

• Add call to action.

If you have feedback or questions, please reach out at @orask